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Notes and guides

My thoughts, guides and materials I share with the marketing community: what I use, what it changes, and the numbers behind it.

Chart: share of US marketing job posts asking for AI skills, Q1 vs Q3 2026AI in marketing

How I use AI in marketing: one model per job

Which AI model I pick for each marketing job, what it changes in the process, and where I have already done it.26 Oct 2026 · 5 min read
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