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Concept product, not a live service

SplitPulse

My own concept for groups who eat out or travel together. Scan one receipt, claim your items, pay your exact share at the table, and let a private reminder handle what’s left.

Product review

Five functions carry the whole flow, from the moment the bill arrives to the last open share.

  1. 01

    Fast access

    A Wallet or lock-screen shortcut starts the split before the bill goes cold.

  2. 02

    Receipt scan

    AI reads items, quantities, tax, tip and currency from one photo.

  3. 03

    Split engine

    Mine, split all or selected people, per item. Tax and service split by share.

  4. 04

    Settlement

    Each person pays their exact share with Apple Pay or in the app.

  5. 05

    Silent Smart Push

    Private reminders, seen only by the person who owes, on a schedule they set.

App structure

Onboarding

  • Welcome carousel
  • Phone or Apple ID sign-in
  • Profile and currency
  • Contacts and push permissions

Home

  • Net balance and quick actions
  • One-tap settle up
  • Currency converter

Friends and groups

  • Friends and groups list
  • Balance with one friend
  • Group hub: trips, apartments
  • New group wizard

Scancenter action

  • Camera receipt reader
  • Item-by-item splitter and tip
  • Assign people and confirm

Activity

  • Activity and status feed
  • Single expense: photo, breakdown, remind

Profile

  • Profile and friend QR code
  • Payment methods and wallet
  • Smart Push and privacy settings

What comparable products already do

So joining and settling stay free. SplitPulse charges for automation, receipt intelligence, multi-currency and venue workflow.

Idea and positioning

Group payments still end with “I’ll send it later”. The product closes that gap at the table, without anyone having to ask.

Split the bill. Keep the good part of being together.

Job to be done
When I’m out or travelling with others, I want to divide shared costs instantly and fairly, so nobody overpays or feels uncomfortable asking for their money back.

Travellers and roommates

Who
20–35, living or travelling together
Today
Splitwise, spreadsheets, bank transfers
Pain
Unpaid debts, awkward asks, mixed currencies
Our answerNo awkward follow-ups

The system reminds, privately. Friends never see when or how often.

Group diners

Who
22–40, eating out with friends
Today
One person pays, others promise “later”
Pain
The payer carries the cost; IOUs get forgotten
Our answerPay only your share, right there

Item-level split at the table, settled in one tap.

Restaurants and bars

Who
Venue managers with a mid-to-high check
Today
Staff split one bill across many cards
Pain
Slow tables at peak hours, staff errors
Our answerFaster tables for venues

Guests scan the check QR and pay individually, no extra hardware.

Strategy and materials

One payment can bring a whole table into the product, so the plan is built around that referral moment. Paid spend waits until cohorts stay and refer.

  1. Stage 1 · Seed

    One city, real tables

    5–10 restaurants, travel groups and shared households. Guests settle by QR without installing the app.

    Gate

    50%+ of created splits settle; no critical payment failures

  2. Stage 2 · Organic loop

    Every split is a referral

    The host shares one link; friends claim and pay; each can start the next split. Referral prompt only after payment.

    Gate

    D30 retention 25%+ and K-factor 0.35+ in two cohorts

  3. Stage 3 · Social proof

    Creators and communities

    TikTok demos of a real receipt turning into payments, honest Reddit answers, building in public on X.

    Plan

    Measure referred, activated users, not views

  4. Stage 4 · Paid tests

    Meta first, tightly gated

    Small Reels and Stories tests for adults 20–40, one creative and landing flow per use case.

    Gate

    Scale only at blended CAC ≤ $1 and LTV/CAC ≥ 3

  5. Stage 5 · Scale

    What already works

    Creator explainers, venue co-marketing, receipt QR codes. The payment flow stays ad-free.

    Gate

    Venue payback within 9 months

Unit economics, base case

A planning case for one launch market. Every input is an assumption to validate.

Consumer, per monthly active user

Premium conversion
Assumption8% at $2.99/mo
Contribution per user
Modelled≈ $0.18/mo
LTV at 6% monthly churn
Modelled$3.00
CAC ceiling
Gate≤ $1.00

Venue, per location per month

Processed volume
Assumption$50,000 GMV
Net revenue
Assumption$150 margin + $49 Pro
LTV at 3% monthly churn
Modelled$5,633
Payback at $1,000 CAC
Modelled5.9 months

Launch carousel

Slide 1 · Hook

Draft message: Hey… any chance you can send that $35 for dinner from 2 weeks ago?

Stop sending awkward debt texts.
Slide 4 · Feature

Lock-screen notification: You have an open share of $20 with Alex. Buttons: Pay $20.00 with Apple Pay, Snooze 3 days.

Meet Silent Smart Push.

Delivered only to the person who owes.

  1. Slide 2 · FrictionManual debt tracking is broken.

    Someone always pays upfront. Reminders feel uncomfortable. Micro-debts get forgotten.

  2. Slide 3 · SolutionSplit at the transaction level.

    Scan the receipt. Everyone pays their exact share with Apple Pay.

    Paid in 4s ✓
  3. Slide 5 · Call to actionKeep your money. Save your friendships.Get started in 10 seconds