EdTech, lead funnel
The right IELTS plan in four questions
Pythagoras School sells six IELTS course and support combinations. Prospects know why they need IELTS, not which plan fits. This onboarding asks first, recommends a plan, and only then asks for a phone number.
Try the onboarding
The school’s lead-magnet quiz, rebuilt in English as a web onboarding flow.
- Collects context before contact details
- Routes to a 2-month intensive or 4-month foundation course
- Sets the tier: Lite, Pro or Pro Max
- Hands the advisor a lead with all four answers
Turn on JavaScript to try the onboarding. Courses: 2-month intensive from B1, ₸220,000–326,000; 4-month foundation from A2+, ₸439,000–549,000.
Lead funnel
The test changes steps 2 and 3. Everything else stays as it is.
- Step 1VisitAd, social post or school site brings an IELTS prospect.
- Step 2Four questionsGoal, exam date, current level, support wanted.
- Step 3Matched planCourse length, tier and full price, shown up front.
- Step 4Advisor handoffPhone number, sent with all four answers.
- Step 5EnrolmentAdvisor confirms level and timing, then enrols.
Test plan
If visitors answer four questions before they see a plan, more of them will leave a number, and the advisor’s first call will be better informed.
ControlA
- Tariff table
- Generic callback form
VariantB
- 4 questions
- Matched plan
- Callback with answers
- Primary metric
- Sales-qualified leads per unique visitor
- Secondary
- Completion rate, phone submissions, booked calls
- Guardrails
- Contactability, sales acceptance, enrolment rate
- Decision
- After a pre-set sample size and a review with sales
Prices come from the school’s tariff sheets.